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The competition among pen manufacturers during the mid-1940s became quite hectic, with each one claiming new and better features. Reynolds even claimed that his ballpoint could write under water, and he hired Esther Williams, the swimmer and movie star, to help prove it. Another manufacturer claimed that its pen would write through ten carbon copies, while still another demonstrated that its pen would write up-side down. However, the effect of the slogans and advertising wore off as soon as the owners discovered the many problems that still existed with the ballpoint pens. As the sale of the pens began to drop, so did the price, and the once expensive luxury now would not even sell for as little as 19 cents. Once again, it looked as if the ballpoint pen would be a complete failure. For the pen to regain the public’s favor and trust, somebody would have to invent one that was smooth writing, quick drying, nonskipping, nonfading, and most important didn’t leak.

Two men, each with his own pen company, delivered these results. The first was Patrick J. Frawley Jr. Frawley met Fran Seech, an unemployed Los Angeles chemist who had lost his job when the ballpoint pen company he was working for had gone out of business. Seech had been working on improvements in ballpoint ink, and on his own he continued his experiments in a tiny cubbyhole home laboratory. Frawley was so impressed with his work that he bought Seech’s new ink formula in 1949 and started the Frawley Pen Company. Within one year, Frawley was in the ballpoint pen business with yet another improved model-the first pen with a retractable ballpoint tip and the first with no-smear ink. To overcome many of the old prejudices against the leaky and smeary ballpoint pen of the past, Frawley initiated an imaginative and risky advertising campaign, a promotion he called Project Normandy. Frawley instructed his salesmen to barge into the offices of retail store buyers and scribble all over the executives’ shirts with one of the new pens. Then the salesman would offer to replace the shirt with an even more expensive one if the ink did not wash out entirely. The shirts did come clean and the promotion worked. As more and more retailers accepted the pen, which Frawley named the "Papermate," sales began to skyrocket. Within a few years, the Papermate pen was selling in the hundreds of millions.

The other man to bring the ballpoint pen successfully back to life was Marcel Bich, a French manufacturer of penholders and pen cases. Bich was appalled at the poor quality of the ballpoint pens he had seen and he was also shocked at their high cost. But he recognized that the ballpoint was a firmly established innovation and he resolved to design a high-quality pen at a low price that would scoop the market. He went to the Biro brothers and arranged to pay them a royalty on their patent. Then for two years Marcel Bich studied the detailed construction of every ballpoint pen on the market, often working with a microscope. By 1952 Bich was ready to introduce his new wonder: a clear-barreled, smooth-writing, non-leaky, inexpensive ballpoint pen he called the "Ballpoint Bic."